Email Marketing Tips

Using Email Newsletters and Website Promotion

The following Marketing tips have been developed to help you utilize your Impact Website as a part of your business in a way which the average person can manage without being overly technical or advanced with the Internet. If at any time while you are following these steps and you become concerned or confused, just call- 877-932-7496.

	Access Emails Gathered from Website's Contact Page
	Send a Newsletter or Mass-Email to Site Visitors
	Website Marketing Tips

Click to view example email newsletters above.

Access Emails Gathered From Your Website's Contact Page:

1. Login to the Business Editor (For instructions click here)
2. Click on "Custom Forms"
   
3. Click on "Go to Lists"
   
4. Here you will see the current forms and how many users have submitted to them. To view results for forms click on "View" on the top form (All Forms Submited)
   (You can view results for the individual forms by clicking on the "View" corresponding to that form)
   
5. A list of contacts will now be listed. Further information on each submission can be seen by clicking "edit" for each contact.
   

Send a Newsletter or Mass-Email to Website Visitors:

1. Login to the Business Editor (For instructions click here)
2. Click on "Custom Forms"
   
3. Click on "Go to Lists"
   
4. Here you will see the current forms and how many users have submitted to them. Select the list you would like to send an email to and click on it's "Send" link.
   
5. Here you can create your mass email/newsletter.
   "Message Subject" is the emails subject title when received by person.
   "Message From" list who the email recipient see's the email is from.
   "Message Type" selects if your email will be formated with text or HTML. HTML allows more flexability to add images, links, and more formating options.
   - You can use existing images from your website or add more to the image repository (Click Here for Instructions)
   - To include images use the full website address (for example http://www.example.com/images/pic.jpg)
   
6. Compose your email. Once you are complete, click "Preview Mail " and it will send a test email to the email listed in the "Message From" field. This allows you to test your mass email before finalizing it. It will notify your preview email has been sent. Click the "Back" button to return to the previous page.
7. After receiving your test email you can make any changes and send out the final mass email by clicking "Send Mail". It will prompt you asking if it is ok to send, click yes.

Website Marketing Tips:

Myth: Create a website and people will just end up there. Most of you are not trying to make all of your income through your website. Instead you are utilizing your website as a tool for your local business, may it be marketing, an online brochure, or a way for your current customers to reach your company. Below are some ways to maintain repeat customers and generate new visitors:

1. Create an Email Newsletter
   A perfect way to keep previous visitors thinking about your business and informed about new sales, information or events. Put a "Get Our Newsletter" jar or basket on your front desk to collect business cards from store visitors.
2. Include your Domain Name
   People expect businesses to have a website, and you want it to be easy for them to find. Include your business website address on business cards, letter head, yellow page ads, and any other print advertising you may be doing.
3. Tell Your Customers
   When speaking with customers over the phone and on your business voice mail message, get into the habit of informing them: 'If you have any other questions about our services, visit our website example.com for more information.'
4. Use Your Domain for Your Email Address
   Often times businesses have their own domain names, but still use their internet service provider's (ISP) email accounts (such as AOL, Earthlink, or MSN). Everytime someone gets an email from you using your ISP's email and not your own domain name, you are losing visibility. Your ISP isn't paying you to advertise their services, why not advertise your own! After your domain is active on our servers we can setup email accounts for you.
5. Link Your Website Locally
   Most cities or urban areas have website's listing local businesses. Adding your site to these local directories will help inform your local visitors better, and could help your national search engine results.
6. Pay-Per-Click Options
   Many search engines offer paid advertising to rise to the top of searches. Before deciding on one, call us to discuss what options might work best for your business. 1-877-932-7496
7. Don't Forget Your Website's Content
   The text and information is the true heart of your website. Having up-to-date information will keep visitors interested and coming back. Do you offer monthly specials to your customers? Let people know by featuring them on the website.